ROYAL ESTATES, DUBAI
Royalty calls for a little something special.
An identity that is premium yet accessible. An image that is attractive but also instantly relatable.
We took all these things into consideration, creating a brand identity that resonated with the target audience and the community.
The brand identity developed into a unique logo mark and colors that were used in the company's stationery and brochures.
The logo resembles a regal crest and, together with the rich palette of colors, it accurately signifies the majesty and quality of the project.
Part of the media campaign for Royal Estates involved creating several print ads announcing pre-launch offers.
The ads were successful in creating buyer interest and in generating initial sales.
Outdoor media played a big part in the mix, creating awareness and interest of the property before the official launch.
Smaller ads were placed around the city for greater target audience reach.
We designed the Royal Estates website using the brand's colors and sleek look,
making it both visually appealing and very user friendly.
The project's lifestyle and homes were displayed in a stylish, high-quality brochure.
Before the launch, we designed the event's formal invitations that were sent out to all the high-profile guests.
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